Career vacancy: Marketing Manager

Inivos are looking for a Marketing Manager to join our Sales and Marketing team. This role offers a hybrid approach, with occasional visits to the office in Peterborough, and customer sites.

Do you have what it takes to be one of the Inivos team?

We are looking for people who challenge themselves, to set goals, and go above and beyond what is strictly required of them in their role, to achieve these.

Our people passionately strive for excellence which you will see in their careful attention to detail. We are inquisitive and we like to understand, not just for the sake of more knowledge but to fuel our innovation in new products, services, and solutions for our customers. We call this resourcefulness, and a sense that perfection is only just good enough.

We believe that for you to enjoy success in your work, you must apply energy and focus to the tasks you have to do every day. We like to give you the opportunity to stretch yourself beyond your natural ‘comfort zone’ in the knowledge that you will be guided by your inner principles to do the right thing by the business, your colleagues and our customers.

These core values are at the heart of what we do and are easier to feel than to talk about. Show us these and we will enjoy having you on the team at Inivos!

What do we do?

At its core, Inivos is a specialist medical technology business developing, manufacturing, and supplying products and services to enable hospitals and healthcare facilities to reduce the risk of infection. Over half the NHS hospitals in the UK have chosen to partner with us for our proven track record in reducing and preventing infection consistently, with our aim to deliver better healthcare, faster.

What are we looking for in this position?

The Marketing Manager will lead on developing & implementing the brand plans for our innovative portfolio of products and services managing the full marketing mix, online and offline. A key focus will be the creation and execution of national and account level campaigns for healthcare providers including both clinical and commercial stakeholders. Success will be measured by the increased awareness of our brands as distinctive and differentiated and ultimately the delivery of increased market share and revenue growth.

What will you do?

• Plan, forecast, and measure the financial activity and commercial performance of brand plans
• Identify key insights and trends to drive brand strategy and activation
• Support and build on market segmentation and brand positioning
• Identify, develop and implement quarterly communication plans
• Researching, writing and developing content strategy and supporting assets
• Social media channel outputs and timely engagements
• Website CMS content updates
• Population and evaluation of marketing metrics report monthly
• Briefing corporate marketing team where SEO, PPC, CRO, design, video deliverables might be required to support campaign plans and providing content if required
• Identifying key audience insights and trends to feed communications planning
• Provide campaign planning between the brand, sales teams and marketing engine room
• Adherence to the company management systems and QHSES responsibilities as defined within the ‘overview and context of the organisation’ document.

What will you need to have and do?

• Always represent our values: Hungry, Humble, Smart
• The ability to communicate at all levels, adapting your own style where appropriate.
• A self-starter who is comfortable working with ambiguity & can dynamically prioritise workload
• Happy to work autonomously or as part of a team and can balance creative with analytical
• Experience in developing both brand and sales campaign initiatives, online, offline, in print
• Confidence and ability to operate at C-suite level to earn respect and gain buy-in where needed
• Confident analysing campaign performances to ensure commercial accountability
• A passion for becoming the go-to ambassador for their respective brand
• A great quantitative researcher for competitor analysis and market trends
• Essential – Proven success in a brand planning and activation targeting secondary care in the NHS (Pharmaceutical, medtech, healthcare etc), including effective engagement of sales teams in execution of account plans
• Essential – Proven ability to plan, forecast, and measure the financial activity and commercial performance of brand plans
• Essential – Proven ability to build robust market segmentation and brand positioning
• Essential – Proven ability to identify key insights and trends to drive brand strategy and activation
• Essential – Experience of building category education programs for KOLs and clinicians
• Desirable – Experience of consumer health/OTC brand management
• Desirable – Experience of Infection Prevention and control
• Desirable – Experience of leading cross functional account teams
• Desirable – Experience of building company brands

What will you get?

• A competitive salary
• 25 days holiday + bank holidays
• Commitment to your Personal & Professional Development
• Contributory Pension

Most of all you will be a part of the Inivos Family, who are a team of motivated and inspiring individuals wanting to play their part in changing the industry and making a difference. Inivos is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Ready to apply?

Does this role sound like you? Are you the driven, resourceful type who goes above and beyond to get results? Then apply today!